MILO Philippines opened year two of Road to
Barcelona, the brand’s values-driven program in partnership with globally-renowned football club,
FC Barcelona (FCB) during the recent press launch held in the MILO Stadium of Kidzania Manila.
Coming from a successful run last year, MILO and FCB will hold this year’s local invitational camp
in football hotbed, Cebu City on September 8-9 at the Cebu City Sports Center. Over 160 girls and
boys ages 10 to 12 from around the country will participate in the world-class football camp for a
chance to join the life-changing champion experience in Spain, the home of FC Barcelona.
MILO and FC Barcelona believe in the shared HEART values (humility, effort, ambition, respect, and
teamwork), equipped with a healthy and active lifestyle that are essential in every child’s overall
development. The global partnership aims to bring world-class opportunities to nourish ambitions
and build a nation of champions through sports. Participants of the program are chosen via a
nomination from their coaches who will vouch for both their character and talent.
Asisting MILO in the facilitation of the invitational camp are the Cebu Football Association (CFA), a
regional body under the Philippine Football Federation (PFF) and two coaches from the FCB Youth
Academy, FC Barcelona’s flagship youth development program. The two-day training camp which
features theoretical and practical sessions on how to play the Barca way is free of charge—a
privilege for the qualified young players. It will give them the kind of training that only FCB can offer
to aid in their continued development, progress Philippine football, and further inspire Filipinos to be
champions on and off the field.
One with MILO and FCB’s vision is the local organizer of this year’s invitational, the Cebu Football
Association (CFA). CFA Vice President Rico Navarro exclaims, “We warmly welcome this
momentous collaboration with two iconic sports brands, MILO and FC Barcelona. Our region has
some of the most passionate and talented young players in the country, and we hope that this Road
to Barcelonacampcanfoster theright valuesand grow their appreciationfor the sport and everything
they learn from it.”
“Every kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona Philippines
Camp is back to provide kids the once-in-a-lifetime opportunity to train with youth coaches from FC
Barcelona. We’ve taken this year’s invitational camp to the Visayas to share the program with even
more children in the region, because we believe that these experiences can encourage them to
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pursue theirpassionfor the sport and nourishtheir ambitions,” said Willyde Ocampo, Vice President,
Nestle Philippines, Inc.
The expert panel composed of PFF representatives and FCB coaches willbe in charge in shortlisting
the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense
paid by MILO Philippines.
Similar to the maiden program, the 2018 delegation will take part in a nine-day training camp and
ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona. The Philippine team will
be among their peers from other MILO markets which incude Australia, Colombia, Dominican
Republic, Indonesia, Jamaica, New Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam.
Their stay will be filled with special activities that will hone their skills, encourage them to make new
friends, explore scenic heritage locations, most importantly, learn how to play with HEART—the
Barca way.
MILO Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for year two
of the four-year partnership, “MILO is very excited and honored to continue its advocacy to get more
kids into sports and help advance Philippine football with FC Barcelona. Our goal for this year is to
further enrich the ‘Road to Barcelona’ experience by reaching more Filipino kids and reinforcing the
values that encourage more kids to dream big and become champions in life.
About Nestlé MILO
MILO is the world’s leading chocolate malt beverage. Loved and trusted by parents and kids alike, MILO products offer essentials
vitamins and minerals that promote the holistic development of children around the world. For more information on MILO Philippines,
log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph).
Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).
About FC Barcelona
FC Barcelona was founded on November 29, 1899 through the initiative of a Swiss gentleman named Hans Maximilian Gamper,
popularly known as Joan Gamper. Since it was founded, the Club has had 44 different presidents. From Walter Wild to the current
President, Josep Maria Bartomeu, Barça has grown into a massive social phenomenon that reaches far beyond the bounds of mere
sport.
The Club has grown along with the city around it, and has come to represent Barcelona and Catalonia all around the world. The
Club is now a global brand and a giant in the sports world.
FC Barcelona has one of largest memberships among football clubs worldwide and its achievements have also made it one of the
most successful. The many famous victories and the Club’s all-time greats (Kubala, Cruyff, Maradona, Romário, Rivaldo,
Ronaldinho, Messi, and so many more) form an important part of the Barça legacy.
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