Vote For Mom: A Tribute to Filipino SuperMoms

“Let’s vote for mom because she has voted for us since day one. Let’s vote for mom because her service is the most selfless and unending. Ultimately, let’s vote for mom because we love her.“

A mother's love is unconditional and unending. A mother's love is one of the most beautiful love that exists. To celebrate motherhood, SM Supermalls launched a special campaign that aimed at reminding Filipino families to choose their loving moms first before anyone and anything else this month of May.

“SM knows how hard it is to be a mom and as a brand that has been part of almost all their special moments, we believe that our mothers deserve nothing but the best and the most special this Mother’s Month,” said Jonjon San Agustin, SM Supermalls senior vice-president for marketing.

In the recent #VoteForMom Digital Media Conference held at SM Southmall, celebrity moms Dr. Vicki Belo and Mikaela Lagdameo-Martinez shared how they appreciate SM’s campaign that encourage kids and families to prioritize mothers. 

“I’m glad that we have this reminder for families to never forget Mother’s Day. Because it’s true that our moms choose us first in all occasions and in different situations of our lives. Let’s vote for our moms and let’s make them feel special on their big day,” shared Belo.

During the conference, Belo and Martinez, together with the stars of SM’s Mother’s Day short film titled “It’s Time,” Baby Bote and Kevin Almodiente, opened up about their memorable moments with their SuperMoms and how they appreciate all their moms’ sacrifices now that they are grown up.

“My mom taught me everything: how to change a diaper, how to burp the child, how to breastfeed. She was very hands-on with me and my siblings,” said Martinez. “Now that I’m a mom, I’m proud to say that I had the best role model and I’ll forever be thankful to my mom for everything she’s done for our family.”
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